AR technology is evolving and being adopted by consumers and businesses in all industries. It is opening new growth opportunities and scope of expansion, especially in the last two years. By the end of 2022, it is predicted that the number of AR mobile users will be 3.5 billion.
It is a new technology; hence the market is wide and all top tech companies are tapping into this new segment. Research says that the AR market will reach 198 billion by 2025.
Let us understand Augmented Reality and how it is adopted in a consumer’s daily life?
You are already using Augmented Reality (AR) in your daily life. Your Instagram filters, online games like Pokémon Go, or even Snapchat avatars are all created through AR technology. To make it simple, AR is creating an extended element or digital visual/sound/sensory stimuli over the current reality. If you can place your screen on your office desktop and see an actual avatar dancing on it in a 3D-like visual, it is AR.
Although, do not confuse AR technology with Smart glass display tech where you can see information like health charts or message notifications. AR specifically augments over the current reality and does not just display information on a 2D screen.
AR trends of 2022
Ecommerce: Companies are using AR for their websites for virtual try-on experiences. You may have heard of Nykka’s ModiFace and Ikea’s Place Application. You can use these apps on your smartphones. Just select the product in the space you want to purchase and try it on to replicate a real-time ‘trial’ experience.
Social Media: AR is used for advertising, influencer marketing, and driving engagement on social media. A lot of influencers and brands use AR filters and AR elements to do marketing. The best example is Coca-Cola Company’s filter made by Lens That. They used coco-cola cans to create a filter where people can see the elements that can come to life, like Santa Claus or Polar Bear, bringing magic to the Christmas holidays. This went viral and turned out to be a great way for marketing while engaging the users at the same time.
AR NFTs: Technology has now allowed you to view NFTs in AR, making it even more unique. Creating and owning NFT is a popular trend of 2022. Commonly known AR NFTs are Atari Founder’s Arcade NFTs and Original Penguin’s NFT avatars. These were sold in the market at a high price and were unique to their core, also served the purpose of marketing on a wider spectrum as they were branded NFTs.
Mass Adoption and Increasing Opportunities of AR in 2022
The use of Augmented Reality Technology is growing in businesses, specifically mobile computing & business applications. There is a major rise in the mass adoption of AR technology in all sectors, including retail, manufacturing, real estate, fashion, health care, and more. As of 2020, 26 million VR headsets were owned by consumers globally.
So, how are businesses adopting AR in their ecosystem? I
f you own a business in 2022, you must integrate AR in your operations. The new digital transformation through AR/VR technology is helping businesses drive revenue, stay profitable, and thrive in the market. AR technology helps boost productivity & efficiency, reduce costs, increase sales, and aid in customer engagement. The employees can profit from developing skills easily using AR devices to learn better. Enterprises are improvising their services or opening new sectors to reap the full benefits of this new technology. This new market is scaling because of technology like-
Since these are a few of the fastest-growing technologies that offer a wide scope for tech professionals and businesses, the job roles are also expanding. The AR/VR market is expected to grow at a CAGR of 27.9% from 2020 to 2025. There are many new job roles for tech professionals and non-tech aspirants, such as-
AR is the future of businesses
The future of technology is changing, and we have seen mass adoption of AR in all tech-savvy businesses. As the industry grows, AR will change the way customers and workers are introduced to product information. On a consumer level, the scope of using AR for immersive shopping will change the way one experiences products for the first time. Impressions will come from virtual try-ons making the purchase decision quicker. For enterprises, training videos for knowledge transfer will be displayed using AR to emphasize real-life solutions. Best technicians from across the world can help fix industry solutions in small villages, which otherwise were inaccessible because of a lack of resources.
Interpreting the complex information that is overlapping the actual reality will become the new corporate normal. Smartphones will be combined with AR wearables. Mobile AR provides means for customer engagement, retention, and brand awareness. Creative AR solutions will build brand loyalty and attract new consumers.
The first ones to adopt AR in their businesses will be able to exploit the limitless possibilities of AR and gain an edge over the competition. Get in touch with our enterprise team to register for purchasing JioGlass for your company, today. Click here